Released on: October 11, 2007, 3:24 am

Press Release Author: Mobile worx

Industry:

Press Release Summary: Chennai, Tamil Nadu, India,

Press Release Body: Tensor Technologies Pvt. Ltd, a technology based company in
Delhi, joins forces with ZestADZ, India's first mobile advertising marketplace, to
launch an ad-supported Hindi SMS Solution called MeghDoot. MeghDoot uses mobile
transliteration technology application which enables users to send Hindi SMS to
almost any phone using an English Keypad.

"MeghDoot is a milestone in local language messaging and it will take SMS messaging
to the masses" said Shekhar, CEO, Tensor Technologies Pvt. Ltd.

MeghDoot has the world's first intelligent Mobile Transliteration Technology and
runs on almost any type of phone. It sends Hindi messages in the form of text or in
the form of picture messages from one phone to the other. Users incur just the cost
of a single SMS as priced by the operator, while sending messages to other users.
The users receiving messages need not have t6 installed to receive Hindi messages.

ZestADZ is the advertising partner of MeghDoot and will enable the delivery of text
and banner ads within the application thereby monetizing the application for
T6India. The ads will be highly relevant, targeted, region specific and based on
handset used by the user.

"This partnership is a part our effort in creating an open ecosystem of services to
the subscriber which will be monetized through mobile advertising" said Asif Ali,
Chief Technology Officer, mobile-work, adding "Such services is a win-win for both
the subscriber and the publisher and an ad-supported model in the mobile space is
here to stay".

MeghDoot has been launched under ZestADZ's mobile publisher program, details of
which can be found at the ZestADZ website http://www.zestadz.com

MeghDoot can be downloaded free from http://mklix.com/t6

About ZestADZ

ZestADZ is India's first complete, mobile advertising marketplace. ZestADZ enables
the delivery of highly targeted, relevant mobile text and banner ads within SMS, WAP
and J2ME mobile applications and games.

ZestADZ is currently in beta and has a network of over 40 publishers and several
active advertisers.

For more information on ZestADZ please visit http://zestadz.com

About T6India

MeghDoot is a product of Tensor Technologies (T6 Labs). T6 Labs is a technology
company incubated at IIT Delhi. It strives to facilitate users to search for
information in the language of their choice and receive information in the same
language. Its primary focus web based personalized search and local language
messaging on web and on mobile devices.

For more information on T6 India, please visit http://t6india.com


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Contact Details: Shereen Begum,
mobile-worx,
+91 (044) 4550 0360,
shereen@mobile-worx.com